I'm Giulia – a Product Manager with a unique background that blends product strategy, UX research, and hands-on design.
About me
In the early stages of my PM career, I wore many hats: leading strategy, designing wireframes, and conducting deep user research.
With over 4 years of experience in product roles — including 2.5 years working solo as both PM and designer — I've cultivated a strong ability to shape early ideas into clear, user-driven solutions.
Today, I'm focused on building responsible, user-centered digital products — and currently learning how to prototype with AI tools to accelerate product discovery and validation.
My languages
My education
CAS in Generative AI
UZH - Zürich Universität
Focus areas:
- Building and applying large language models
- Exploring multimodal AI (text, image, and beyond)
- Evaluating real-world use cases and limitations
- Addressing ethical, legal, and societal implications
Currently enrolled
xMBA - Startup Coach, Applied Tech & Agile Business Expert
ISA Campus, Zürich
Focus areas:
- AI-powered ideation, prototyping, and prompt engineering
- Startup strategy, agile frameworks (SCRUM, Kanban), and lean MVP execution
- Practical leadership across business, tech, and design
- Applied learning with ATLASS simulations and team-based challenges
Graduated in August 2025
MAS in Interaction Design
SUPSI - The University of Applied Sciences and Arts of Southern Switzerland
Focus areas:
- Human-centered digital product design
- Interaction patterns, service design, and user psychology
- Physical computing and prototyping
- Circular economy and sustainability in digital services
Graduated in 2020
EMBA - Executive Master in Business Administration
USI - Università della Svizzera Italiana
Focus areas:
- Strategic management, innovation, and organizational leadership
- Financial analysis, operations, and business transformation
- Global marketing and communication strategies
- Capstone project focused on sustainable economic models
Graduated in 2018
My work experience
Product Manager at vonRoll Hydro, Zürich
February 2021 - February 2025
I joined VonRoll Hydro to lead the redesign of INFRAPORT — a digital platform for sustainable infrastructure management used in over 20 countries.
Initially hired as a solo Product Manager with design responsibilities, I led the strategy, UX research, and early product iterations single-handedly. As the platform scaled, I actively contributed to forming the design team and later took on the role of design team lead while continuing to drive product direction and delivery.
Main achievements:
End-to-End Product Ownership
Drove the full product lifecycle from user research to launch and iteration, including a ~50% platform redesign that significantly improved usability and customer satisfaction across 22 countries.
International Research & Strategy
Led international, multilingual user research and in-depth competitor analysis with the design team, uncovering unmet needs that directly informed product strategy, feature prioritization, and UX improvements.
Stakeholder Alignment
Acted as the primary point of contact for global stakeholders, aligning user needs, business goals, and technical execution across departments
Agile Process Collaboration
Actively contributed to agile process improvements that enhanced collaboration between product and design, introduced lightweight frameworks, and improved team productivity and communication.
Workshop Facilitation
Led internal workshops across departments and countries, fostering better communication and motivating cross-functional collaboration
Project manager at Swiss Investments, Lugano
July 2017 - September 2018
Managed end-to-end interior design and construction projects for hospitality and public sectors, overseeing planning, budgeting, and execution. Acted as the primary liaison among stakeholders and led internal training initiatives to improve team collaboration and performance.
Project coordinator at Guess Europe Sagl, Bioggio
April 2012 - March 2014
Coordinated retail expansion projects across Eastern Europe, supporting 30+ clients with sales operations, logistics, and managing merchandise order processes on internal systems (ERP).
Project manager at Sytco Ag., Lugano
April 2012 - March 2014
Promoted from back-office assistant to Project Manager within one year. Coordinated international machinery transactions, overseeing contracts, budgeting, and global logistics between suppliers and buyers across Europe and Asia.